Week 2- 12/1-12/5

B-Sides: Soundtracks have a potential to help in movie marketing

Bain, A. (2013, April 8). B-Sides: Soundtracks have potential to help in movie marketing. Retrieved December 4, 2014, from http://dailybruin.com/2013/04/08/b-sides-soundtracks-have-potential-to-help-in-movie-marketing/

Summary:
'The Great Gatsby' soundtrack was an anticipated release, and no one other than Jay-Z was the producer. This soundtrack contained many pop and hip-hop artists such as Beyonce, Lana Del Rey, and Jack White. Not only did the soundtrack have many well-known artists, but also many artists wrote songs specifically for the soundtrack. Granny winning, T-Bone Burnett, was one of the first producers that tried this technique out and it has since been successful. It is a unique marketing technique that can create even more success for a film. 

Quotes:
"It’s an ambitious project, no doubt aimed at encouraging more young moviegoers to see 'The Great Gatsby'"

"Burnett revolutionized the art of the soundtrack of 2000’s “O Brother, Where Art Thou?” which featured a wide-range of folk music and artists."

"the album’s biggest impact on the film may be as a marketing technique. It will be released on May 6, a few days before the movie, and will no doubt be a popular download in the days leading up to the film’s release."

Reflection: 
Recently many films have been using this technique where the soundtrack is almost as important as the film. This is especially done in young adult productions such as The Hunger Games, The Fault in Our Stars, and Twilight. Although Twilight was a horrible movie, I will not deny that I did enjoy the soundtrack. By using these well-known artists it attracts the fan bases that those artists have, and in turn draws them to the movie that coincides with the soundtrack. When film soundtracks are released before the film it creates a lot more hype, and can attract people that wouldn't necessarily want to see the film. This is a really successful advertising technique, and a lot of the times the artists that work on the soundtrack usually create new songs specifically for the movie. This also creates success for the artist as well.